X-Skills at the Euro Hockey League tournament

The Euro Hockey League finals not only focused on the matches of the top European teams on the field, X-Skills provided action, fun and fanaticism off the field. Boys and girls from many different clubs came to test their skills between games — and from that moment on, were unable to get rid of our X-Skills Pitch at any free time.

What we did:

• Open side event for all ages
• Challenges with Beams
• Leaderboard (on computer screen) where each participant's scores were visible live
• Skill tags linked to the participants with whom the scores were kept
• Prizes for participants with the best scores of the day
• Trainers and parents as spectators & a growing fan base

Result:

• +570 participants in 2 days
• Most children participated at least twice, but almost always more often
• Continuity of activation and experience on the side site
• Remarkable: non-hockey players also participated (brothers/sisters)

Why this works:

Top matches and tournaments often lack event value around the matches. Around the fields (and also on the fields between games or at halftime), there is often hardly anything active to do. That is a missed opportunity. With X-Skills, you can make it active, measurable and, above all, addictively fun.

NB. During this EHL, we made visible use of the FIKAGEAR Bouncers, a wonderful activation for FIKA, which actively put their product in the spotlight of potential customers.

We received the best compliment at the end of the tournament:

”My child enjoyed hockey again because of you!”

Told a mother of a boy who had some trouble with motivation in his team in recent weeks, but has flourished again because of the X-Skills games. That's what we're doing it for. When children enjoy training and become visibly better, we know we're on the right track.

Another experience with you at the club or during your event? Get in touch and we'll schedule a meeting.